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Every Grain Counts - FoodAid Campaign by Singapore Red Cross

The Singapore Red Cross runs FoodAid, a programme which provides monthly rations of nutritious food to the working poor, skipped-generation, and single-parent families. Besides putting food on the table, its volunteer befrienders also offer a listening ear, a helping hand and practical advice to families in need. To remind fortunate Singaporeans how precious food is and discourage wastage, we worked with MullenLowe Group to create a campaign based around Singapore’s staple food: Rice. The campaign was called Every Grain Counts. To show how even a single grain of rice has value, meals were created around a single grain of rice. We partnered with popular restaurant chains including Boon Tong Kee, Sushi Express, Kith and Beng Hiang Family restaurant and served these meals across the country. The mini-meals based on Singaporeans favourite dishes were a simple gesture that shows that every single grain of rice counts, and so does every single cent of donation. Every Grain Counts helped fill donation boxes and empty stomachs throughout Singapore. If you would like to donate please visit redcross.sg today.


Paying it forward with a blood donation drive We Can’t Save Lives Without You International Volunteer Day 2017

17 million volunteers around the world, and counting. All thanks to you. #internationalvolunteerday Volunteers being quizzed on the 7 fundamental principles! #internationalvolunteerday Staff Story: Roslan & Idris from Community Resilience

Staff Story: Michael from Membership & Volunteer Development Staff Story: Ambrose & Michelle from Singapore Red Cross Academy Pistachio crusted Codfish with String Beans

Sticky Date Pudding with Toffee Sauce Miso Clam Soup with Sea Moss Stir fried Beef with Broccoli and Roasted Almonds

Lentil Stew with Root Vegetabes Poached Spinach with Beancurd and Anchovies Sign of Hope

The Red Cross Emblems The Singaporean Blood in Us Red Cross Home for Disabled

Food Aid Elder Aid Community First Aid

First Aider on Wheels Red Cross Youth Singapore Transport Aid

Singapore Red Cross Academy Blood Mythbusters! Singapore Red Cross 30s TVC | Elder Aid | Food Aid | Transport Aid | Rd Cross Home for Disabled

What you need to know before blood donation Blood Donation Process Singapore Red Cross Awards 2016 Awardees

Singapore Red Cross Awards 2016: President’s Tour CLARE  (Created with @Magisto) Friends in Deed | De Silva’s Story | C.L.A.R.E

Highlights of Singapore Red Cross Awards 2016 Humanity is in our Hands Singapore Red Cross Charity Golf 2016

Hope On Wheels | Noor’s Story | TransportAid Home for Hope | Sor Bee’s Story | Red Cross Home for the Disabled Food for the Soul | Suria’s Story | FoodAid

How to capture your #needleface Singapore Red Cross Hero TheSmartLocal.com - Blood donation

Every Grain Counts - FoodAid Campaign by Singapore Red Cross The Strength of the Human Spirit - Episode 6 - Taro, Iwate Prefecture The Strength of the Human Spirit - Episode 2 - Shichigahama, Miyagi Prefecture

The Strength of the Human Spirit - Episode 3 - Ishinomaki, Miyagi Prefecture The Strength of the Human Spirit - Episode 1 - Soma City, Fukushima Prefecture The Strength of the Human Spirit - Episode 4 - Rikuzentakata, Iwate Prefecture

The Strength of the Human Spirit - Episode 5 - Kamaishi, Iwate Prefecture The Strength of the Human Spirit - A photo exhibition (Teaser 30sec) The Strength of the Human Spirit - A photo exhibition (Teaser 1min)

Blood Beneficiary Stories - We’re Alive Today Blood Beneficiary Stories - Madam Lalitha Blood Beneficiary Stories - Wong Jun Da

Blood Beneficiary Stories - Raj Thakurdas Blood Beneficiary Stories - Amanda Ler Blood Beneficiary Stories - Takalah Tan

Blood Beneficiary Stories - Sulaiman Bin Suradi Blood Beneficiary Stories - Liang Shu-Min Blood Beneficiary Stories - Algene Koh

Project RICE+ 2015 Singapore Red Cross International Bazaar 2015 RCY Overseas Humanitarian Programme - Central Java Indonesia

FoodAid ’Meals with Love’ by Singapore Red Cross Singapore Red Cross 65th Anniversary Photo Montage Learn First Aid with Singapore Red Cross

Charity Governance Awards 2013 Red Cross Home For The Disabled TransportAid by Singapore Red Cross

Caregiver’s First Aid for The Elderly Singapore Red Cross Awards Ceremony 2013 SRC Awards Highlights

First Aider on Wheels Singapore Red Cross services Volunteer & Youth Development

TransportAid Red Cross Home for the Disabled Singapore Red Cross Academy

SRC Corporate Video - Disaster Relief and Emergency Response Red Cross Blood Donor Recruitment Programme Project R.I.C.E 2013

Unmask Your Heroes World Blood Donor Day 2012 ’Unmask your heroes ’ Red Cross Home for the Disabled

Singapore Red Cross Rapid Rescue Mobile Application Singapore Red Cross Youth 60th Anniversary Videos

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